THOSE WHO WEAR BOOYAA JOIN A CULTURE OF PEOPLE CREATING
A PATH THAT FEW OTHERS ARE WILLING TO TRAVEL.

BOOYAA HAS BEEN ORGANICALLY GROWN
ONE PERSON AND ONE SHOW AT A TIME.

Booyaa was founded in 1998 by Michael Romero, from his garage in La Habra, California. After years of front line trade shows targeting both northern and southern California markets, Booyaa saw a tremendous response from consumers.

The viral nature of the Booyaa name had become synonymous with excitement and passion for many things in life. The Booyaa name is constantly being utilized by many media outlets on television, in movie theatres and in different sports settings such as Football, Hockey, Boxing, Mixed Martial Arts and various other sports.

In 2004 Romero partnered with Pitman and together, they brought the Booyaa brand into the world of Mixed Martial Arts.

In the span of five years, Booyaa is proud to have sponsored over 300 fighters and extreme enthusiast from all over the world. Booyaa has sold merchandise at more than 250 Cage Fights. By land or by sea, few if any have had a front line presence at as many events as Booyaa and the annual fight schedule continues to grow.

Selling on the front lines at all Mixed Martial Art and Full Contact Sporting events allows the Booyaa Crew a unique opportunity to capture the pulse of the fans and fighters. It is their directions that help us stay on the cutting edge in the core of the industry.

Booyaa merchandise is routinely shown on MTV, Fox Sports Net, Showtime Sports, Dish Network and In Demand PPV, exceeding viewership in over 250 million homes. Throughout its inception, Booyaa has been able to capture mainstream media exposure in all 50 of the United States and over 28 different countries.

Booyaa has sold apparel to front line consumers at Gladiator Challenge, and XCC MMA events in California, Colorado, Arizona, Nevada, Illinois, Ohio, Michigan, Wisconsin, Indianapolis, Oklahoma, Texas, Florida, Minnesota, Georgia, Mississippi, Illinois and New Mexico.

Booyaa LLC owns the Registered Trademarks in the United States, Australia and New Zealand with branded products being sold at MMA events worldwide.

In 2009, Booyaa is scheduled to be at no less than 50 cage fights and MMA
Events throughout the United States.

Booyaa recently teamed up With Michigan based Xtreme Cagefighting Championship (XCC) to be the primary clothing sponsor through 2010.

Xtreme Cagefighing Championship has strong viewership on Fox Sports Net and puts on events all over the Midwest, Southwest and East Coast. XCC is one of the largest and fastest growing productions to capture core and mainstream MMA fans.

There are countless people within the inner circle of the Booyaa family that are responsible for believing in and pursuing the Booyaa dream. Booyaa will always belong to the individuals who have embraced and represented the name in neighborhoods, schools and gyms across the globe.

Booyaa is a core company that was launched By the People and will always be For the People.

MADE HARD TO PLAY HARD